Human-Centered Design / Discipline
Behavioral economics
Definition
A field that studies systematic biases, heuristics, and decision patterns that cause people to make choices that depart from purely rational models.
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Explore related concepts, research, and semantic relationships in the full I2IDL Glossary of Digital Learning.
Open this concept in the glossary →Editorial explanation
Learning designers can use behavioral economics to account for real-world decision behavior instead of assuming learners will always act rationally on information.
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Sources and evidence
- Modernizing Learning — Ch. 5, pp. 90-91 (direct)