Human-Centered Design / Method
Persona
Definition
A research-informed representation of a user type used to help teams reason about goals, behaviors, contexts, and needs.
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Explore related concepts, research, and semantic relationships in the full I2IDL Glossary of Digital Learning.
Open this concept in the glossary →Editorial explanation
Personas can keep design discussions grounded in users when they are based on evidence rather than stereotypes.
Related concepts
Sources and evidence
- LeBOK — 2.3 Personas (direct)