Human-Centered Design / Method
A/B testing
Definition
A controlled comparison in which two versions of a learning experience, interface, message, or intervention are presented to different groups so their effects can be compared.
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Explore related concepts, research, and semantic relationships in the full I2IDL Glossary of Digital Learning.
Open this concept in the glossary →Editorial explanation
It gives learning teams a practical way to test design assumptions with evidence instead of relying only on preference or intuition.
Related concepts
Sources and evidence
- LeBOK — 2.5.4 A/B Testing of Alternatives (direct)